Introduction: India’s Need for a Native AI
Artificial Intelligence is transforming how people interact with technology globally. While platforms like ChatGPT and Google Gemini have revolutionised AI assistance, they are primarily designed for English-speaking users and Western contexts.
India, with its linguistic diversity and unique cultural nuances, requires an AI that truly understands local languages, traditions, and everyday challenges. Responding to this need, Ola Krutrim launched Kruti AI in June 2025, marking a significant milestone as India’s first indigenous Large Language Model (LLM) based AI assistant.
Kruti is designed for every Indian, bridging the gap between global AI technology and local usability.
What is Kruti AI?
Kruti is a multilingual AI assistant developed by Krutrim SI Designs, a subsidiary of Ola. Built on Krutrim’s proprietary LLM, Kruti excels in understanding Indian languages, cultural references, and regional context—making it an AI truly designed for India.
Unlike international AI assistants, Kruti combines voice and text interactions, deep cultural understanding, and future-ready offline capabilities.
Key Features of Kruti AI
1. Multilingual Support
Kruti supports over 10 Indian languages at launch:
- Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, Gujarati, Odia, Punjabi.
The roadmap includes expansion to 24 languages by 2026, ensuring accessibility for the entire Indian population.
2. Voice and Text Interaction
Users can interact with Kruti using voice commands or typed queries, making it suitable for diverse users, including those in rural regions with limited literacy or keyboard access.
3. Cultural Context Awareness
Kruti understands Indian traditions, festivals, cricket, Bollywood, and local governance, offering contextually relevant responses rather than generic outputs.
4. Offline Capabilities (Upcoming)
Planned updates will allow offline AI functionality on smartphones, enabling usage in areas with poor or intermittent internet connectivity.
5. Pre-Built Use Case Templates
Kruti offers specialized templates for:
- Resume creation in Indian languages
- Document and email generation in regional dialects
- Translation between Indian languages
- Assistance with government-related processes like RTI and PAN services
Kruti vs Global AI Platforms
| Feature | Kruti (Ola Krutrim) | ChatGPT (OpenAI) | Gemini (Google) |
| Origin | India | USA | USA |
| Indian Language Support | Native (10+) | Limited | Partial |
| Cultural Awareness | High | Low | Moderate |
| Offline Mode | Planned | No | No |
| Voice Interaction | Built-in | Extensions needed | Available |
| Integration with India Stack | In progress | No | No |
Kruti distinguishes itself by offering a localized, culturally-aware AI experience specifically for Indian users.
Who Can Benefit from Kruti AI?
Students and Educators
- Homework assistance in regional languages
- Essay generation and research support
- Translation of educational content
Small Businesses
- Marketing content creation in local languages
- Document and invoice generation
- Customer support bots for multilingual audiences
Rural Communities and Farmers
- Voice-enabled queries for weather, crop advisory, and mandi prices
- Access to government schemes and local services in native languages
Government and Public Institutions
- AI-powered citizen service support
- Assistance with administrative tasks and local governance
- Voice-enabled RTI, Aadhaar, and PAN support
Technology Behind Kruti
Krutrim LLM
- Trained on Indian web data, government datasets, multilingual corpora, and culturally relevant sources
- Optimized for edge computing, allowing deployment on mobile devices, IoT devices, and smart kiosks
- Scalable backend supports millions of concurrent users
- Hosted on Indian servers, ensuring data privacy and regulatory compliance
Why Kruti is a Game Changer
- Digital Inclusion: Bridges the AI gap for non-English speakers
- Technological Independence: Supports India’s Aatmanirbhar Bharat mission
- Data Sovereignty: Indian data stays on Indian servers
- Tier-2 & Tier-3 Access: Extends AI benefits to rural communities
- Future-Ready: Designed for offline use, edge computing, and multilingual expansion
How to Access Kruti AI
Currently, Kruti can be accessed via:
- Mobile App (Android/iOS) – phased rollout
- Krutrim Website – krutrim.com
- Smart devices – Integration with Ola Electric vehicles and future smart kiosks
Future Roadmap
- Full support for 24 Indian languages
- Offline AI functionality on smartphones
- APIs for developers and startups
- Voice cloning and personalized AI profiles
- Integration with India Stack services like UPI, DigiLocker, and Aadhaar
Bhavish Aggarwal on Kruti
“Kruti is not just another AI chatbot. It is a truly Indian AI assistant that speaks our languages, understands our culture, and addresses India’s unique challenges.”
— Bhavish Aggarwal, Founder of Ola & Krutrim
Conclusion
Kruti AI is more than just a digital assistant—it’s a step toward India’s AI independence. By combining multilingual support, cultural awareness, and future-ready technology, Kruti addresses the needs of students, businesses, rural users, and government institutions alike.
With Kruti, India now has an AI that doesn’t just translate words—it speaks Bharat.